I admit I had to take a break without knowing if I’d ever come back to writing these posts. I enjoyed it at first, but then quickly found myself checking the WordPress stats all day. I developed a Pavlovian response to the little dings in my inbox that signified a new follower or like; the immediacy of viewership creating in me a dopamine high that is utterly dangerous. It tells me I’m on to something, I’ve figured it out. It’s that feeling when Edmond Dantés discovers the map to his soon-to-be uncovered buried treasure.
I soon found myself trying to hack the system, reading articles that sounded like: Minute-to-Minute Instagram Posting Metrics, How To Gain WordPress Followers and Influence Twitter Trends, So You Want To Be A Blogger? and even watching YouTube videos with tips and tricks that tell you to post at least twice a day, use hashtags, be honest, be yourself, be patient and soon you’ll find yourself with a loyal brand following! I admit that it took no time at all for me to try and write and post what I thought you wanted to read and how best to get you to read it.
And what began as a great feeling quickly became an obsession.
So I stopped and took a breath. This is the civil war that routinely cycles through my body; the war between the mind and the heart; the need to impress versus the need to express; the ego versus the spirit. It is an ancient war and one that doesn’t belong only to me and the problem is: it will happen again. It’s happening right now. Some days I’m aware of it, other days not so much.
So how can I disrupt this pattern?
Is it possible to be completely authentic to one’s own artistic integrity when literally everything can be measured by some sort of statistic? Is it a matter of living in an acceptable ignorance? Is it swearing away social media forever and becoming an eccentric street painter?
There is something that happens to my brain when I see friends of mine getting hundreds, if not thousands of likes on social media. At first I am in disbelief, followed by jealousy and sometimes anger. “Why don’t I have thousands of followers?” I ask myself routinely, “What am I doing wrong? Am I good enough? Maybe I’ll never measure up? They’re lucky because they have [some magical power]. They’re hot and travel the world and of course they’re going to get followers. I just need to find my audience. I just need more time. If I didn’t have to work so much, then I’d figure it out.”
I’m being embarrassingly blunt here, but let’s be honest, can any of us escape the digital rat race at this point? Or am I the only one with an inflamed ego?
What are the questions I need to be asking? Would I write if only I read it? Would I shoot photographs even if I never posted them Instagram? Do I make films because I need to tell my stories or because you might see it? Does creative work have merit on its own, or must everything be subjected to the public shaming of the digital chorus? And why can’t I simply be happy for my friends that have found success in the public forum instead of jealous?
We’ve made great works of art successfully throughout human existence and we still do. Except now we have focus groups.